We Are a Human-First Technology Strategy Atelier
Both is a strategically driven, human-first agency that lives where ideas converge near the intersection of strategy and technology. Our mission is helping companies harness the power of technology creating sustainable, competitive advantages in an increasingly post-digital world.
The opportunities we are exploring with our clients are often new territory for them, and many times for us too. We have a big mission at Both: in a world where people are becoming more critical of what technology can truly achieve, we work on understanding and solving complex problems that help create the conditions for a better future.
We believe in a world where business ideas are backed by solid evidence, technology enables trust, and innovation creates value accessible to all. We understand that ideas are not truly valid until you build a prototype and test them.
We call this Evidence-Driven Innovation.
We are not just coding,
we are decoding.
Our services
In a typical assignment, we start upstream, do our own research, and work systematically through learning and teaching, up to creating a prototype and defining how to roll out any technology innovation. We share (and overshare) our process, wins and loses, so that our customer learns with us.
And we deliver results.
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Tailor-made research on a core technology or use case.
Curated and playful workshops to engage with what we discovered.
Trend report with our research and all of the stakeholder interviews.
Use case insights and ideas for building future-proof concepts or prototypes.
We are also committed to open knowledge sharing and collaborate with educational institutions like La Nave Nodriza to offer public courses.
2/4 weeks
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Tailor-made proof of concepts.
Research on tech considerations.
Training and handoff to client team.
Tech and use case documentation.
4/5 weeks
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Rapid prototyping based on hypothesis-driven testing.
Data collection and analysis for iterative refinement.
Beta testing.
Training and handoff to client team.
Tech and use case documentation.
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Production oversight: ensure consistency in deliverables, plus team and budget management.
Strategic implementation: track key metrics and stakeholder management.
Future-proofing: training and handoff to client team.
Culture lead: inspire and create an agile, evidence-driven methodology.
Innovation lead: analysis and recommendations on trends and technology stack.
Guidance to establish long-term plans.
Monthly or project based.
We oversee the execution of work -
You add technical advisors to your team (think of us as your tech fortune tellers, minus the crystal ball)
Production oversight, Strategic implementation, and Culture lead.
Performance team and project tracking.
Guidance on org and culture design.
Long-term.
We Make Ourselves Obsolete
We are in the transformation business, not the maintenance business. We take pride in helping our clients take giant leaps forward, not incremental optimisations. So our goal is not to hang around for too long because that would mean we did not solve the problem you hired us for.
We are like digital Mary Poppins - we will stay until the wind changes (or until your team can fly solo).
Why Us?
Business-First Approach: We ensure every technological decision drives tangible business outcomes.
Talent Augmentation: We do not just implement solutions; we upskill your team so they can learn what they need to fly solo.
Flexible Partnership Model: While we aim to make ourselves redundant for specific projects, we offer long-term strategic partnerships that evolve with your needs.
We are a fun partner